Is Google Feeling Lucky?

Confusing signals from the Interwebs tonight. On Twitter, Search Engine Land editor Danny Sullivan writes: “here’s 1 thing Google Instant is going to really kill: the I’m Feeling Lucky Button

He includes a link to an article at Silicon Valley Watcher which says:

The “I’m feeling lucky” button, which has been on the Google search page since the first days of Google is on the way out. That’s what Udi Manber, Vice President of Core Search told me. “There’s a long answer but the short answer is yes, the button will be gone. The entire page is all about ‘I’m feeling lucky.'”

OK, so Udi Manber says ‘I’m Feeling Lucky’ is on the way out because “the entire page is all about ‘I’m feeling lucky’.

If that’s so, then why is ‘I’m Feeling Lucky’ included in every search suggestion in Google Instant? Have a look:

(click to enlarge)

If ‘I’m Feeling Lucky’ is on the way out, then why is it in this new functionality? Is this just temporary – part of some sort of transitional period for Google Instant? (Because it’s not in pre-Instant Google.) Why include it if it’s just going to go away?

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