A Great Way to Get Spam Twitter Followers

Last month, based on the rate that Mr. Avinash Kaushik was gaining Twitter followers, I estimated that his number of followers would exceed 25,000 “somewhere around Thanksgiving”.

A couple of days later, on August 9, Mr. Kaushik (author of Web Analytics: An Hour a Day) changed his Twitter account name from @avinashkaushik to just @avinash and sometime in the past 24 hours, exceeded 25,000 followers for the first time.

In the past 25 days since the name change, Mr. Kaushik has gained about 1350 new followers. However, it seems that more than 40% of Mr. Kaushik’s new followers are spam accounts, and not actual people.

This name change has proved to be an interesting natural experiment (for me) and the biggest lesson learned is: if you have an established Twitter account with lots of followers, changing your user name is a great way to attract a lot of new low-quality, spam followers.

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