Profiles in Marketing: Aarhus University

I saw this on copyranter on Thursday.

It’s a tiny brochure produced by the Molecular Biology department at Aarhus University in Denmark to encourage prospective students to study there.

As far a marketing efforts go, this one is praiseworthy. It’s creative. It’s topical. It’s attention-getting. And it requires active participation on the recipient’s part. I like it.

Advertisements



    Leave a Reply

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s



%d bloggers like this: