Profiles in Marketing: Aarhus University
I saw this on copyranter on Thursday.
It’s a tiny brochure produced by the Molecular Biology department at Aarhus University in Denmark to encourage prospective students to study there.
As far a marketing efforts go, this one is praiseworthy. It’s creative. It’s topical. It’s attention-getting. And it requires active participation on the recipient’s part. I like it.