Making Them See the Light

Danny Sullivan of Search Engine Land tweeted today: “old gen of marketers grew up doing TV/creative stay with that as “safe” but new gen rising, which will shift budgets @yahoo #kelloggtechconf”

Or, to transcribe into more grammatical English: “The old generation of marketers grew up doing TV and print ads and will continue to do so, since they think it’s safe. However, there is a new generation rising, which will shift budgets from TV and print to online marketing.”

Or, as Max Planck said: “A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.”

I’m not certain that the ‘old generation of marketers’ are staying with TV and print because they think that it’s “safe”, but rather because they simply don’t have the technical and mathematical backgrounds to do online marketing well or at all.

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